AI-Powered Sales: Nate Roybal’s Approach to Innovation at Syncari

In the GTM Podcast, Nate Roybal, an experienced B2B sales and partnerships leader, breaks down the dimensions of using AI in sales and partnerships, particularly focusing on the…

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--- June 10, 2024
In the GTM Podcast, Nate Roybal, an experienced B2B sales and partnerships leader, breaks down the dimensions of using AI in sales and partnerships, particularly focusing on the application of prompt engineering and AI literacy. Here’s an overview based on the conversation.

Early Beginnings

Nate's career path is interesting, especially given his challenges with dyslexia and ADHD. He mentions this has been improved by advancements in technology, especially AI tools.
Beginning in a telecom reseller position, he soon recognized the importance of challenging himself intellectually. This led him to further his education and eventually switch roles that leverage SaaS and AI technologies.

AI and Its Impact on Sales Strategies

Nate's insights into the impact of AI on sales strategies at Syncari reveal a significant shift in his approach towards sales and partnerships. By taking advantage of the power of custom GPTs, Nate has been able to revamp his sales tactics, placing an emphasis on the need for AI literacy. But this literacy goes beyond just understanding the capabilities of AI; it involves effectively utilizing AI tools to streamline processes, enhance decision-making, and drive real results. AI literacy has become a fundamental skill for sales professionals, almost on par with proficiency in their CRM platform. The ability to leverage AI for tasks ranging from lead generation to customer engagement is now incredibly important for staying ahead in tech-driven sales environments. In this episode, Nate talks through how AI can not only boost productivity but also pave the way for enhanced sales strategies that drive sustainable growth and success.

Custom GPTs in Business

Nate's intro into the world of artificial intelligence began with the introduction of ChatGPT, opening  his eyes to the immense possibilities of AI. As he started utilizing AI in his every day, he soon found himself embracing more advanced tools like Jasper and Claude by Anthropic. These platforms changed his approach to business tasks, from email editing processes to generating high-quality content and conducting in-depth market research.